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ユーザーは商品を購入する際にいくつものサイトを比較して、価格が安いところで購入するため、競合他社との価格競争に陥ってしまいがちです。

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たとえば、ターゲットとする年齢層のユーザーがよく訪問する時間帯に向けて販売したい商品のキャンペーンを打ち出したり、新商品を投入するなど、データを活用した売上向上の施策を検討できるでしょう。

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